So here is Day 5 of my Recruiting Innovation Revisted series (see Day One for the full explanation). On the way to my record Day 4's interview with Ooyalah I had a great lunch with Master Burnett. Master is currently Director of Strategy at Brave New Talent and has some fantastic insights into Silicon Valley recruiting. He also introduced me to the joy of Californian style pizza! In the interview Master talks about how the future of recruiting is thinking beyond the transactional and building job family specific employment brands which provide a look inside the employer. As well as declaring the death of the employer brand as we've known it Master also describes how a lot of corporate social media policies as "archaic" and "delusional"